University of California San Diego
Community & Media Outreach
The University of California San Diego was engaged to develop and execute a plan which will elevate SSC’s mission and produce easily digestible and engaging information surrounding earthquakes and preparedness. The goal of the work is to increase the earthquake awareness and preparedness of the residents of California, both directly and through their civic leaders and the media.
The project included research into what media outlets look for and prepare and execute a media plan including traditional and social media. The contractor utilized various direct and indirect channels to communicate the efforts and achievements of the SSC and amplify the work of its partners. This included development of a companion web environment supporting a blog series highlighting the work of the Commission and its grantees and actively managing and contributing to the Commission’s Twitter site.
This is project is to be completed in Spring of 2018